Cowboys Owner Jerry Jones Successfully Negotiates With NFL to Air Free Prime-Time Opener Cowboys vs Giants Exclusively in Dallas-Fort Worth Area — Fans Show Absolute Respect 

Posted May 16, 2026

Dallas, Texas — The Dallas Cowboys have created a massive emotional reaction throughout the fanbase after owner Jerry Jones reportedly negotiated directly with the NFL to make the blockbuster Sunday Night Football opener between the Cowboys and New York Giants free exclusively for the Dallas-Fort Worth area.

According to multiple internal sources, the prime-time showdown will air free locally on Cowboys Sports Network 9 instead of being locked entirely behind premium streaming packages like it reportedly will be in most other markets.

The news immediately exploded across NFL social media because Cowboys vs Giants is already being viewed as one of the biggest opening night matchups of the entire 2026 season.

Many Cowboys fans quickly described the move as “a gift to America’s Team” from Jerry Jones following months of growing excitement surrounding Dallas football.

Meanwhile, most viewers outside the Dallas-Fort Worth area are reportedly expected to purchase the NFL PrimePass package priced at approximately $89.99 to fully watch the blockbuster season opener.

Some international markets are reportedly facing streaming bundle prices approaching nearly $120 for access to the complete opening week schedule.

According to several NFL insiders, league officials initially were not fully supportive of making such a high-value commercial matchup available for free.

However, Jerry Jones reportedly pushed aggressively during negotiations, arguing that Cowboys fans deserved direct access to one of the biggest moments of the new NFL season.

Internal sources claim Jones specifically wanted every family throughout the Dallas-Fort Worth area to have the opportunity to watch the game together without worrying about expensive streaming costs.

Immediately after the announcement became public, thousands of Cowboys fans flooded social media with messages of appreciation and respect toward the Cowboys owner.

Some supporters described the decision as “one of the most respectful gestures ever made toward a local NFL community.”

“Football has always meant something deeply personal to this city and its families. We wanted every household in Dallas-Fort Worth to be able to experience opening night together without feeling pressured by another expensive subscription.”

The Cowboys vs Giants opener had already been heavily promoted by the NFL as one of the premier prime-time battles of the opening week.

Dallas enters the new season with high expectations and one of the league’s most storied franchises. Meanwhile, the Giants remain a fierce NFC East rival.

Many analysts now believe this Sunday Night Football showdown could realistically become a future NFC East playoff preview.

Head coach Brian Schottenheimer is reportedly extremely appreciative of Jerry Jones’ decision and believes it will create even more emotional energy throughout the organization.

Several Cowboys players reportedly even referred to the announcement as “Dallas’ first win before the season officially begins.”

As of Thursday night, the Cowboys community continued showing enormous respect toward Jerry Jones as many fans believe he may have created one of the rarest fan-first moments in modern professional sports history.

Dallas Cowboys Have Terminated The Contract Of Veteran OT Terence Steele With Over 90 Career Starts After Failing His Physical Exam - Who Frequently Used “Injuries” As An Excuse To Miss Conditioning Sessions
The Dallas Cowboys made a shocking decision Tuesday night by officially terminating the contract of offensive tackle Terence Steele. The move came only days before Dallas begins a crucial OTA period while preparing for the pressure surrounding the upcoming 2026 NFL season. According to multiple reports, team executives completely lost confidence after months of monitoring the veteran offensive tackle’s physical condition and off-field behavior. Terence Steele was once viewed as one of the most reliable offensive tackles in football because of his size, length, and ability to anchor the right side of the line as a former undrafted standout who worked his way into a starting role. Throughout his professional football career, the former Texas Tech standout has appeared in 96 games with over 90 starts, protecting the quarterback in Dallas’s high-powered offensive system and helping pave the way for the running game. Many around the league believed Steele still possessed enough experience and toughness to remain a solid veteran contributor inside Dallas’s offensive line this season. However, concerns reportedly began growing after the veteran repeatedly appeared on injury reports throughout the past several months inside the Cowboys organization. According to internal sources, Terence Steele frequently used muscle soreness, lower body discomfort, and back issues as reasons to avoid mandatory rehabilitation and conditioning sessions. Shortly afterward, several people connected to the organization reportedly spotted the offensive tackle multiple times out late in Dallas’s nightlife scene. Those reports quickly spread across the fanbase and created growing frustration among Cowboys supporters who value accountability and professionalism from veteran players. Dallas’s coaching staff reportedly held several private conversations in hopes of helping the veteran regain focus before the situation spiraled beyond control internally. “We gave him countless opportunities to fix things, more than most players ever receive in this league. We stood behind him, remained patient, and honestly believed he could turn everything around. But eventually, there comes a point where you realize someone has to want to save their own career before anyone else can help them do it.” — Brian Schottenheimer Despite those efforts, the situation reportedly never improved as Steele continued missing multiple conditioning evaluations throughout Dallas’s offseason preparation program. The breaking point reportedly came earlier this week when the veteran offensive tackle failed the mandatory physical examination conducted by Dallas’s medical department. Team doctors determined he was not physically prepared to participate in the high-intensity training program leading into the upcoming NFL campaign. The decision to release him was reportedly finalized almost immediately following an internal meeting involving Brian Schottenheimer and Dallas’s football operations department. Several veteran players inside the locker room were also reportedly becoming frustrated with what they viewed as increasingly unprofessional behavior from the offensive tackle. The Cowboys organization has spent years attempting to rebuild a disciplined locker room culture centered around accountability, toughness, and complete team commitment. Brian Schottenheimer reportedly wanted to send a clear message throughout the roster that no individual player stands above Dallas’s long-term team culture. Even so, many Cowboys fans remain disappointed because Terence Steele was once considered one of the most inspiring undrafted success stories on the offensive line and a key protector during some of the team’s stronger offensive seasons.

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